The world keeps spinning even if you go to sleep. And with a global information-sharing system (aka the Internet) that never sleeps, you can get out dated real fast.
This is especially true in the affiliate marketing world. If you think your marketing strategies maybe getting a bit “old” take a look at some of the tips below.
One thing is for sure, if you wanna get rich in this affiliate game you have to stay on the move, and keep trying new things. Not only is the game constantly changing with new rules and regulations, but consumers and website visitors are also changing the way they interact with the web. If you love this industry and stay in tune with whats happening, the game can get REALLY fun. Affiliate marketing can cause your adrenaline to rise to levels you never thought were possible, especially when you see a campaign working for you.
So with all that being said, here are 8 ways to keep yourself in the game…..
Ad retargeting is gaining popularity and deserves a closer look. The use of browser cookies to keep a tab on websites visited by users makes this technique fairly effective. Customers are reminded of the products or services they checked out on a site, which they have already left.
Moreover, retargeting causes consumers to be exposed frequently to these brand names, creating familiarity and thereby trust, which leads to more purchases.
2. Be mobile-optimized
With a big shift in consumer interest towards info-on-the-go, it is high time that you got your websites mobile optimized. Web developers working for hire can easily transform your site into mobile format for cheap. A lack of such optimization could cause you to lose a lot in terms of conversions and can be the one thing that takes a campaign from red to black.
Content that mobile users can access, according to Forbes, is quickly becoming a requisite for most websites. With a burgeoning smartphone-population, a significant number of visitors will be accessing your site on mobile devices. If you want these visitors coming back for more, make sure their experience is a positive one.
3. Be user-savvy
User-friendliness is essential to promoting your blog, website, landing pages, squeeze pages whatever… Employ savvy navigational features that are simple and effective. Take the time to understand your target audience and develop content that is meaningful to them. Relevant and engaging information with high entertainment-value allows the nurturing of a relationship (even if it is a 2 minute relationship) with the audience and many times people will share it for you!
4. Be Image-centric
Content that is quickly understood and easily assimilated, catches the eye of the consumer. Images help to quickly capture the gist without subjecting the consumer to an overwhelming amount of data and promos. They help introduce breaks in the content and helps potential customers focus on certain points. Consumers drawn in by the visual aspects of content tend to stay longer, increasing chances of a sale or lead capture. The viral success of sites with image-based content, like Pinterest and Buzzfeed are examples of the effectiveness of image-centric marketing.
5. Be aesthetic
Simplistic marketing is now coming to the forefront. With too many ads and too little time to spend on each of them, consumers now prefer short and sweet messages to in-depth content. Clearly, most of the top brands are already championing this marketing strategy. Have a look at some Geiko’s latest Youtube ads designed to capture their audience in the first “non-skippable” seconds of You Tube videos. They are genius…. Having aesthetically-appealing content makes it easier for consumers to like your products and keeps them coming back for more.
6. Branch out, experiment and diversify
What works for one affiliate may not always be effective for another. This is why you need to be innovative and try your methods while leaving the tried and tested methods on the shelf…on occasion. Attempt to gain access to your target audience using rarely used methods or perhaps try a relatively unknown marketing channel. If you’re lucky, you may strike gold!
In the same vein, social media marketing campaigns should also be re-assessed. This is especially important with recent trends showing a breakdown of many affiliate campaigns and the high reliance on cloaking or faking out the giants. Instead of sticking with major players like Facebook, Twitter and LinkedIn, go ahead and try marketing affiliate products using new social media sites that keeping popping up from time to time. You could even end up finding a whole new demographic you can pitch your product to.
You can easily use this explosion in marketing channels to your benefit. By the simply diversifying the type and number of traffic networks you use, you expand your reach and build a brand. Customers have an easier time recognizing individual brands and your business thrives especially as an affiliate.
If you want to diversify and don’t know where to start mobile is still gaining massively…and we have a list of nearly 400 active traffic networks inside the Powerhouse Premium Membership.
7. Do what the Pros do
Professionalism is essential to translating your efforts into success and ultimately cash. Make sure you are up to speed on the latest trends and tools in the marketing biz. Find out the top tools used by successful affiliates and implement them in your marketing strategy. Besides, small steps like optimizing your websites to generate traffic and keeping your market niches separate, can go a long way in boosting your marketing efficiency.
8. Stay informed
There are many ways to stay informed and this involves being active in forums, facebook groups, joining rss feeds or subscribing to marketing content like performinsider.com or adweek.com or even this blog ;). Also try to get on a few email lists that aren’t blatantly promoting thin content to you…those methods usually don’t work.
I hope this blog post provided you with some information to start the thought processes in examining your own marketing strategies.