Affiliate marketing is incomplete without landing pages. Those are the doorways to your cash vault if you will.
Thankfully, affiliates already understand the importance of using landing pages and usually work their way up from basic landing pages to slightly more complicated workflows such as multi-page funnels, multi-step landing pages, A/B variants, and more.
You could start with simple HTML5/CSS3 landing pages or use popular Landing page builders like LeadPages and Unbounce. Regardless of how you actually deploy landing pages, there are a few nuances, little details, and critical inclusions you can’t afford to miss.
Naked forms or on-click form pop ups?
Most landing pages you’d see today (and you’ve seen quite a few) have forms right there on the page. This has traditionally been the way forms were placed following the scientifically proven fact that the human eye travels lands first on the top left or the top right corner and begins zig-zagging its way down.
But should you use an exposed form — right there for your visitors to fill up their details or should you just use a single button which prompts a click, and then a form pops up?
According to Oli Gardner of Unbounce, the click-button-to-trigger-the-form method has worked to get better results. The fact that there’s an extra step of “clicking the button” leads to higher quality leads (since there’s intent).
You do want higher quality leads, so go with the buttons if you have an opportunity.
HTML landing pages or Landing page builders?
If you use HTML landing pages, there are pros and cons: Here are a few of them:
— HTML5 landing pages usually have clean code (unless you botch it up)
— Your landing pages load really fast, and you can make them load even faster. In affiliate marketing, speed is everything.
— HTML pages are highly customizable and you are not limited in any way, as long as you can (or have someone who’d) code.
— The landing page setup calls for knowledge on servers, SSH keys, and what have you.
— If you can’t code your own pages, you’d have to rely on someone else to do it for you.
— It’s hard to integrate your landing pages, forms, and lead information with the rest of your marketing workflow (such as to integrate with email autoresponders, etc.)
— Impossible to do A/B testing unless you use Optimizely or Visual Website Optimizer (both of which are added expenses).
— Without A/B testing data, you are groping in the dark. You can’t make proper decisions to make your campaign work better.
Itching to use Landing Page builders? They have pros and cons too:
— Building and launching a landing page is easy with drag and drop. You can do it faster than you take to read this blog post.
— You don’t have to worry about hosting and managing servers.
— Complete integration with the rest of your workflow or automation setup is possible.
— Since the builders are drag and drop, making changes to your landing pages can take less than a few minutes. Dive in and make changes.
— Not all landing page builders are built equal.
— Some landing page builders don’t really have everything you’d need. What lacks in one builder exists in another one.
— You have no control over hosting and speed (although you can tweak and prepare your pages in particular ways to make sure your landing pages load faster).
Simple or not so simple?
Would you keep your landing pages simple or do you want to cram as much information as possible?
Any day, the vote goes out for simplicity. Simple landing pages almost always beat your typical “make money online”, “super-long” landing pages with big ugly yellow buttons. Make your life easier and build very simple landing pages especially for non-committal offers you’d make to generate leads (for CPA offers?).
Usually, the higher the average ticket size is for a sale, the more detailed your landing page has to be. But nothing in affiliate marketing makes it harder for yourself when you depend on landing pages for a deal size that big.
Most affiliates operate from various parts of the world and so explaining this “legal” aspect of affiliate marketing business is beyond the scope of this blog post. It helps to check with an attorney about the legal aspects of “making offers”, “affiliate promotions”, and more.
As for the affiliate disclosure policies, privacy policies, and other nuances such as those, it always helps to lean on the side of caution and put up those links to policy pages on every landing page you’d create.
Plus, Facebook and Google are both sticklers for policies.
They want to be sure that you’d not use personal data such as emails and phone numbers for inappropriate uses. More often than not, most affiliate campaigns are rejected because of “lack” of links to policy pages.
Use tools like:
Now, you have no excuses to not have policies on your landing page, do you?
What are some of the other landing page nuances you think are critical, and those that we’d have missed? Tell us about it.