Running out of content ideas is no joke and something we all struggle with sometimes. The good news is that it no longer has to be the looming burden that it once was, provided you arm yourself with these handy tips!
Check Your Analytics
As the saying goes… “know your audience”, and there is no better way to do that than by taking a look behind the curtain to see just who they really are. You have multiple places to check this information out for yourself these days and here are a few of them to get you started.
If you’re running a page on Facebook then this will come in handy. If you are not then feel free to skip it for now and perhaps in the event you someday do start your own page this will be a good reminder of what you can do with it.
Checking your posts (and even the actual page insights) can be a very handy tool.
The image above shows you where the Page Insights option is located, all you have to do is click it and you’ll be taken to all the options available to you in a single page. From that point you can check out things such as individual post statistics, entire page stats, how your paid ad campaigns are performing vs how your organic reach is doing and a bunch more. This is really an entire topic all it’s own which we won’t dive into detail with here, but if you’d like to learn more a quick Google Search will get you all the information you could possibly need to master reading your Facebook Analytics.
We’ll keep this short for the sake of saving you from reading an entire textbook on this subject. Google Analytics hold some extremely valuable information about your website’s traffic. You want to be sure to get this (or some similar alternative) installed on your websites right away so you can begin collecting data right away from your visitors.
I’d like to introduce you to a handy video and one YouTube Channel to get you on the right path with your Google Analytics.
The video just above is a very helpful and in-depth tutorial which walks you through setting up and then using your Google Analytics account. If you’d like an all-in-one tutorial, this is it.
Aside from the video above, here is a link to the official Google Analytics YouTube Channel. You can scroll through all of their videos to get shorter, specialized lessons on basically all of the features within the user interface, and you’re better assured that each lesson will be up to date and relevant to what you specifically wish to know.
Once you have all this setup you can learn from your visitors to customize the content you create making it more to their liking. This will be a great way to stay focused on the viewers and visitors, helping to grow your user base in the process.
Just Ask Them
It seems so simple… and yet so few people actually do this. You don’t have to set up some overly complicated questions & answers sheet to get this job done, a simple text form will do the job just fine. Let’s go through a few options to help get this method added to your arsenal of marketing tools.
If you’re utilizing email marketing then you are probably using one of the many popular autoresponders, that makes this step super simple as they almost all have a survey tool built right into their user interface. All you have to do is set one up and send it out to your list then wait for the feedback to roll in. You’re probably not going to get a huge response so don’t look at the numbers in these emails as “winners” or “losers” because it’s not about that at all. Instead, what you’ll find is that the majority of replies you get here will be genuine and super targeted. You can really get a feel for what your audience wants this way so it’s worth a try.
This is a really easy thing to roll out onto your blogs and websites which use WordPress. A simple search for “poll” will get you lots of options to choose from.
It’s a good idea to pay attention to the star-rating and the number of ratings for each plug-in. Although it’s not an exact indicator of a plugin being “good or bad” it does certainly speak to the popularity and functionality of each plugin. Once you spot something which looks of interest to you, just check out the “More Details” link which is located right under the Instal Now button to get a better idea of what each option has to offer you and then pick the one you’d like to try.
Facebook polls are as simple as installing the app to your page and using it. The official page has all the instructions you need to get this done and those instructions are always up to date. As we all know, Facebook is constantly changing just about every aspect of their tools which means that marketers like us need to take those instructions on how to use them direct from the source if we are to get the full scoop.
Check out the official Facebook Polls Page… Click Right Here
Utilize Research Tools
We all love our tools and in this case there are some great ones you can try out to get the job done. There are two in particular which we use heavily over at Powerhouse Affiliate and they are well worth their subscription price. Not only do they give you insights to what advertising others are running, but you also get to see the success rates, popularity stats and even the placement of these ads so you can swoop in and take over the competition on your own. Utilize these tools to their fullest potential as they are extremely powerful and will give you so much information that you could very well start new campaigns just based on the intel you’ll discover right here.
WhatRunsWhere is the first on this short list, you can visit their official site by clicking on the following link… Click Right Here
AdPlexity is the next option and they are just as powerful as WhatRunsWhere, only with a few differences in their interface. Find them by… Clicking Right Here
It will be up to you to decide which you’d prefer to work with, they both do an extremely great job of collecting data for you and centralizing it all in one place, so pick whichever style suits your needs best.
Quick Note: Both links above will get you a 25% Discount on your subscription price if you choose to try either of them with the specialty links provided to you above. You can’t go wrong with an entire one-quarter of the cost slashed directly off the price!
Conclusion & Wrapping It All Up
The different options presented to you above are just a handful of different ways you can get a grasp on who is checking out your content so you can then customize what you produce in the future to not only retain the traffic you’re already getting, but to also build on top of it and grow your audience.
Growing your own following and branching out as a marketer takes work and we can help. Over at the member’s site you’ll have access to our exclusive industry training which you won’t find anywhere else, it’s only right here at Powerhouse Affiliate. We are a team of industry leading professionals with decades worth of combined experience and the know-how to get just about anyone set on the right path to success!
Come check us out…
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