The Facebook pixel is an essential piece to any successful ad campaign. Many affiliates use wordpress to build blogs or even landing pages in order to speed up the whole process since WordPress doesn’t require a lot of coding skills.
By having the Facebook pixel on your wordpress blog you can track when people view content from your ads, and many other things including when they subscribe or when they convert into a sale. This is all extremely important information that Facebook uses to deliver your ads to more and more target people in your niche.
Here is a quick 5 min video on how to use the Facebook pixel with your affiliate pages on WordPress.