2022 is just around the corner and content marketing has changed from what it used to be, especially after the July-August SERP updates. The internet is a tough place to get your voice heard. You can create the most informative blog post, but if no one sees it, what’s the point? It’s time to rethink how you go about getting traffic.
This is not just another “How To” guide, but rather an informative guide with practical advice that will help you through all of your blogging needs.
There are many ways for bloggers to get traffic nowadays, but what’s more important is, understanding that why they work.
Traffic to your blog can be tough. With so many bloggers vying for clicks, it’s hard to get noticed. But don’t worry.
We’re here to help you out with some actionable tips that will have traffic pouring in from all angles by 2022. These are the best ways and strategies we know to generate traffic and make sure your posts never go unnoticed again.
1) Write great content
Content is king. Write posts that are original and you’re passionate or knowledgeable about, and update them frequently or as often as possible. This will help build your online presence and authority in those areas.
Create epic content that people want to read and share with others. The more value your content providers, the more likely it will be shared around the web.
2) Identify the right topic of your blog
The right topic sets the stage for your success as a blogger. You can write articles and blogs on any topic, but if you want your blog to be successful and even make money from it, then you need to choose topics that interest many people. That way, there is always a good chance of getting more traffic to your site with less effort.
The right topic can make your blog an authority in its niche and will attract the right kind of audience automatically.
3) Keywords
It is about knowing the words people are using to search Google and other engines. If you identify those keywords, then your blog posts will be more likely to show up in a search result because they cover topics related to these terms.
Keyword research can help you decide what content to create and share on your blog.
4) Optimize it for search engines
Search engine optimization is a strategy that’s been around since 2002, and it’s still one of the best ways to get links from other websites, which in turn will send more targeted traffic to your page.
Make sure you use keywords in your title tags, optimize images with alt tags, and use a sitemap file and sign up for a Google Webmaster Tools account.
5) Build relationships with influencers
Create relationships with people who have a large social media following and email list. These people often like to share content from other bloggers they know and trust, so you’ll want to establish these relationships early on.
Find influential bloggers in your niche and connect with them. It’s a lot easier for them to share your content if they know who you are, so if possible, take the time to meet with them in person at events like conferences.
Start following the folks who follow you on Twitter and LinkedIn. This way you can get to know them better, and they can get to know you. This will help your relationship grow over time with marketing.
6) Understand the Audience you are trying to reach
The first thing that you want to do is figure out who your audience is. Where are they from? What are their interests? Once you have answered these questions, it will be a lot easier to start attracting more traffic to your blog.
You can use Google Analytics to track and identify visitors to your blog, and then segment them into cohorts based on the pages that they visit.
This will help you see which types of posts are working best for you, as well as find out where the most popular visitors are coming from.
7) Set up an email list
You can set up an email newsletter on your blog so you can start building a relationship with those who are interested in receiving your latest posts. You can make this exclusive to those who are on your email list only, or you can include it as part of your regular blog posts. Just make sure you’re not constantly spamming them.
8) Use images in your posts:
Make sure you include relevant images in each of your blog posts. This will help keep people engaged, and research has shown that including an image with a piece of content can increase the number of time visitors spend on the page by 100%.
9) Add Browser Push Notifications
Browser push notifications are a great way for bloggers and marketers alike to engage with their audience, increase the number of followers they have, and ultimately grow their brand’s reach. They are a great way to get traffic without having to do anything.
10) Update your articles regularly
Here are some tips for updating your articles regularly.
First of all, be consistent. Try to publish an article on a certain day or time each week – it helps to build a pattern for your blog visitors.
Account for the time it will take you to research and write new articles. What’s the use of publishing 2 articles in one day if you had to spend twice the amount of time researching and writing them?
Make sure that any information in your original article is still fresh and current, or let your readers know that you’ve updated it with new information.
BONUS
Share your Content on Social Media
You need to continually share your blog posts across all of your social media networks (Facebook page, LinkedIn company page, Twitter account, etc.).
Reach out to others in the industry that are active on social media also, and ask them to share your posts. This will help drive traffic back to your blog.
Promote your content using paid advertising
If you have the budget for it, set up Google AdWords campaigns for key terms related to what you’ve written about on your blog.
You don’t get charged until someone clicks on the ad, and then each click is tracked by Google Analytics.
You can also use social media ads on sites like Facebook, Twitter, and LinkedIn to help promote your blog posts
Create an Online Giveaway Contest
Running a giveaway is an incredible way to get your content in front of as many people as possible. A viral promotion works like wildfire because it piggybacks on word-of-mouth advertising and helps you reach more potential subscribers than ever before.
The world is changing rapidly, and the marketing landscape has shifted tremendously. It’s important to stay on top of what works now by using these tips in your digital marketing strategy.
We have tried to give you an array of tips and tricks in this article that should help increase your website’s visibility on search engines like Google and Facebook.
The key is implementing these strategies one at a time over several months or even years. Remember, it takes patience and perseverance for any marketing strategy to work well; so don’t give up too soon.