In today’s competitive marketing world, staying ahead of the curve is crucial for sustainable growth and profitability. As businesses strive to engage and convert customers, AI marketing tools have emerged as game-changers.
From AI-powered chatbots that deliver personalized customer interactions to analytics platforms that unveil actionable insights, there are several tools that can save you time and help you optimize your digital marketing efforts to grow your business.
In this guide, we´ll be covering the 12 most powerful AI marketing tools you can use to increase profits.
Let´s get started!
12 best AI marketing tools to increase profits
Tool #1: ChatGPT
Unless you´ve been away from the web for some time, you´ve definitely heard of ChatGPT.
ChatGPT is an advanced language model developed by OpenAI, designed to engage in natural conversations with users. With its remarkable ability to generate human-like responses, ChatGPT has become a go-to tool for various applications, from content creation to brainstorming and research.
OpenAI offers both a free version and a subscription-based plan. The free version allows users to access ChatGPT with some limitations, such as occasional wait times during peak usage periods. ChatGPT Plus, available for $20 a month, offers benefits like general access even during peak times, faster response times, and priority access to new features and improvements.
In addition to these options, OpenAI provides an API for developers to integrate ChatGPT into their own applications. It allows businesses and developers to leverage the power of ChatGPT to create customized conversational experiences and enhance their products and services.
Tool #2: Jasper
Jasper is an AI content marketing tool that can generate pieces in various formats. It provides over 50 templates to create blog posts, landing pages, ads, product descriptions, bios, social media posts, and more.
Jasper also provides other features, such as:
- Chat: can assist you with tasks and research and answer your questions, similar to ChatGPT. For instance, you can use it to learn more about your target audience.
- Art: can generate images in seconds based on your inputs. For instance, you can use it to create illustrations for ads and thumbnails.
- Brand Voice & Memory: allows its AI to learn about your company facts, product catalogs, audience, and style guide to ensure your message is always on-brand.
If you´re constantly creating content in different formats, especially for marketing purposes, this tool can be an excellent addition to save you time and generate better marketing material.
Jasper starts at $39 per month. And by using this promotional link, you can get 10,000 credits and start trying it for free.
To learn more about it, check out our Jasper AI Review.
Tool #3: Content at Scale
Content at Scale is another AI content platform that can generate outputs in over 100 languages.
Its main advantage over competitors is using a more advanced process to generate outputs that feel more human and can bypass AI writing detectors. This makes it ideal for long-form blog posts and articles (according to their site, 2,667 words on average).
And unlike ChatGPT, it can do real-time research to create up-to-date content.
Its outputs also follow SEO best practices and strategies based on what´s currently working for the keywords you´re targeting. Just by inserting a keyword, you can have it create an SEO-optimized post in minutes.
Content at Scale also provides features to turn existing podcasts, YouTube videos, and docs into blog posts. And the Existing URL to Blog feature can take any existing article from a competitor and create a new one free of plagiarism using it as context.
This tool is pricier than most AI content marketing tools, with plans starting at $250 per month. However, if you need a lot of long-form content for your strategy, you should definitely try it out.
Tool #4: Copy.AI
Copy.ai is another AI writing tool that deserves to be on this list.
It provides over 90 templates for three primary use cases: emails, blogs, and social media.
It also provides other writing assistant features, such as:
- Blog Ideas: suggests topic ideas and outlines for blog posts based on user input
- Content Improver: helps users enhance existing content by offering specific suggestions for improving readability, clarity, and overall quality
- Headline Analyzer: assists with headline creation
- Ad Creator: generates ad copy
Unlike other AI writing tools, Copy.ai has a free forever plan that allows you to generate up to 2,000 words per month. The Pro plan, with unlimited usage and some additional features, starts at $36 per month.
Overall, Copy.ai is a valuable tool for those seeking assistance in creating engaging and persuasive content. By leveraging AI technology, it helps users overcome writer´s block, generate ideas, and produce high-quality copy for various marketing channels, enabling them to communicate and captivate their target audiences.
Tool #5: Synthesia
Videos can be an excellent way to market your brand and educate customers about your products and services. However, not everyone enjoys showing up on camera, and not all businesses have the resources to pay for professional assistance.
Luckily, there´s Synthesia AI to help with that.
It uses AI to turn any script into a professional video featuring realistic avatars in minutes.
Just by pasting your text, selecting a template, and picking an avatar and voice, you can create videos in various formats without recording anything. You can also add slides and customize templates as you wish.
You can choose from over 140 AI avatars based on footage of real actors. You can even create your own avatar as an add-on service.
Synthesia supports over 120 languages and starts at $22.50 per month.
If you feel your business could benefit from videos, you should definitely try it out.
To learn more about Synthesia, check out our Synthesia AI Review.
Tool #6: Grammarly
Whether you´re a native speaker or not, Grammarly is a must-have tool for anyone constantly creating content in English.
Its free version provides unlimited grammar, spelling, and punctuation corrections, as well as suggestions to improve clarity. The Premium plan, which starts at $12 per month, provides additional guidance to make your texts more fluid and engaging. There’s also a Business plan for teams.
After creating an account, you can either download the Grammarly plug-in or copy and paste your text into their site. It then provides the suggestion and gives your writing a score, which goes up as you optimize it.
While it isn’t always 100% accurate, many consider Grammarly the best AI writing assistant in the market. And best of all, it starts free.
Tool #7: MarketMuse
MarketMuse is an AI-powered content intelligence platform that assists writers, marketers, and SEO professionals optimize their content efforts.
At its core, it helps users by providing data-driven recommendations and insights to improve content quality and relevance. By analyzing vast amounts of data, including competitor content, search engine rankings, and user intent, MarketMuse identifies gaps and provides guidance on creating comprehensive blog posts and website pages that are likely to rank high.
MarketMuse offers various tools and features to support content optimization. For instance, it provides a content brief with detailed outlines and topic clusters based on user input, helping writers create content on a particular topic.
It provides a free forever plan with a low content volume included, and premium plans start at $149 per month.
Tool #8: Personalize
Personalize is an AI data-marketing tool that helps by revealing the products and services your customers are most interested in.
It gives you instant access to each visitor´s top interests by crossing information such as their page views, visits recency & frequency, and time on page on each product.
This ultimately enables you to deliver the right messaging to each customer and boost response and conversion rates.
If you offer various products and services and find it hard to adjust your messaging to each customer´s interests, this is definitely worth checking out.
Pricing starts at $55 per month with a 30-day free trial.
Tool #9: Google Ads
If you´ve done any kind of media buying in the past few years, you already know that companies like Google have been using Machine Learning to train their AI algorithms for years.
Those, combined with huge amounts of data, make Google Ads one of the best AI tools out there.
By targeting keywords related to your products or services, you can reach people actively searching for them.
This comes pricier than other media buying types, but the conversion rates are also typically much higher. Alternatively, you can advertise on Google’s Display Network, which consists of partner sites your audience may spend time on.
Are you an affiliate marketer? Check out our guide on How to Make $1,000 a Day with Google Ads Affiliate Marketing
Tool #10: Facebook/Meta Ads
Like Google, Facebook has also been optimizing its algorithm for years and has access to data from billions of users. This makes it one of the best AI platforms for social media marketing.
While it´s not as good to match campaign targeting with search intent, it can generate lower costs per click and work excellently for brand awareness campaigns.
Facebook allows you to target people based on their demographic traits, interests & hobbies, and purchase behavior.
Tool #11: Mailchimp
Mailchimp is a marketing platform that offers a range of tools to help businesses create, manage, and optimize email marketing campaigns.
One of its main AI features is its audience segmentation capabilities, which use machine learning algorithms to automatically categorize and segment subscribers based on their behavior, preferences, and engagement history. It can also analyze customer data and suggest relevant products to individual subscribers, enabling businesses to upsell, cross-sell, and drive customer engagement.
Mailchimp can benefit businesses of all sizes, from solopreneurs to large enterprises. It´s particularly valuable for marketers and businesses that rely on email marketing as a key channel for customer acquisition and engagement.
It has a free forever plan, and premium plans start at $11 per month.
Tool #12: Persado
Persado is an AI-powered tool that generates persuasive and emotionally targeted marketing messages. It combines natural language processing, machine learning, and cognitive psychology to create engaging and effective content for various marketing channels.
Persado’s AI technology also enables it to continuously learn and optimize its messaging based on real-time performance data. It can dynamically adapt and refine content to maximize engagement and conversion rates, helping businesses improve the effectiveness of their marketing campaigns.
Persado mainly benefits marketers looking to enhance their messaging and boost campaign performance. By leveraging Persado’s AI capabilities, businesses can create more persuasive and compelling content, leading to increased customer engagement, higher response rates, and improved marketing outcomes.
Final thoughts
All those AI marketing tools provide businesses with powerful resources to maximize profitability.
By leveraging AI-driven capabilities such as automated content generation, personalized messaging, audience segmentation, and campaign optimization, marketers and entrepreneurs can streamline processes, enhance customer engagement, and drive revenue growth.
Embracing AI technology in marketing strategies has become essential for staying competitive in today’s landscape. And by harnessing the potential of these tools, businesses can unlock new levels of efficiency and profitability.
Have you ever used any of those tools? Are there any you´d like to add to this list? Let us know in the comments!