15 Best AI Writers to Maximize Your Content Strategy

Creating content is a must for anyone seeking to establish a strong online presence.

But not everyone has the time or skills required to create a lot of excellent pieces.

In this context, AI writers are a powerful solution to create high-quality content multiple times faster.

In this guide, we’ll look at the 15 best AI writing software tools that you can use right now to maximize your content strategy. We’ll cover their features, use cases, pricing, and more to help you find the right one to take your online business to the next level.

Let’s get started.

Table of Contents

What are AI writers?

AI writers (or AI writing tools) are software applications that can generate content in various formats using the power of AI.

Just by selecting a template and adding a few inputs, you can have them come up with paragraphs, cold emails, ads, social media posts, and even entire blog posts in seconds.

They do this by leveraging natural language processing, machine learning, and data from the internet, which enables them to generate AI content about different topics on their own.

In addition to content creation, these tools often provide features that improve your writing, run grammar and spell-checking, and do language translation.

Some of them also include SEO features, which allow them to generate SEO-optimized content based on what’s ranking high for your target keywords.

Whether you’re trying to add more content to your blog, create product descriptions for e-commerce, or reach out to prospects with personalized messages, these tools can help fulfill your writing needs and make the writing process faster.

With that covered, let’s take a look at the best AI writing tools in 2023.

15 best AI writers

Tool #1: Jasper

Jasper AI (formerly Jarvis AI) is one of the most popular AI writers in the market.

It provides over 50 templates to plan and generate content from scratch, shorten or expand existing pieces, and create copy following the most successful copywriting formulas.

Some of its templates include:

Text Summarizer
Paragraph Generator
Blog Post Topic Ideas
Product Description
Blog Post Outline
Intro & Conclusion Paragraphs
Meta Descriptions
Online ads
Quora Answers

In addition, it has recently launched a chat feature similar to ChatGPT. For instance, you can use it to learn more about your target audience and optimize your marketing strategy.

Jasper also provides three other key features:

Campaigns: generates end-to-end marketing campaigns with one brief.
Art: can generate images like ad illustrations and thumbnails in seconds.
Brand Voice & Memory: it learns about your company facts, product catalogs, audience, and style guide to ensure your message is always on-brand.

If you’re constantly creating content in different formats, especially for marketing purposes, this tool might be your best choice.

Jasper starts at $39 per month with unlimited word generation.

And by using this promotional link, you can get 10,000 credits and can start trying it for free.

To learn more about it, check out our Jasper AI Review.

Tool #2: Content at Scale

Content at Scale is an AI writing software that can generate content in over 100 languages.

Unlike other AI writing assistants, it primarily focuses on long-form blog posts and articles. According to their site, its outputs have 2,667 words on average.

In addition, it uses a more advanced approach than most tools, using three different AI engines to generate content.

That enables it to generate content that feels more human and bypasses AI writing detectors, making it more engaging and protecting it from any future Google updates.

Another differential is being able to do real-time research to create up-to-date content.

Content at Scale can also generate SEO-optimized articles. Just by inserting a keyword, you can have it create a post leveraging SEO best practices and mimicking high-performing pieces for your target keywords.

Other relevant features include:

Existing URL to Blog (can take any existing article and create a new one free of plagiarism)
Podcast to Blog
YouTube to Blog
Doc to Post

Finally, it has a Copyscape integration to ensure all its content is 100% original.

This tool is pricier than most AI writing software tools, with plans starting at $250 per month. However, it’s definitely worth a try if you need many long-form articles for your content marketing strategy.

Tool #3: WordHero

WordHero is a great AI tool that provides over 70 functionalities to ideate and create content in more than 100 languages.

For blog posts, it can generate headlines, outlines, intros, conclusions, and paragraphs. And by adding information about your blog and target audience, it can come up with a list of topics likely to resonate with your followers.

WordHero also provides templates for generating compelling copy for ads, sales pages, and product listings. They leverage powerful copywriting formulas, such as the AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and HSO (Hook, Story, Offer) frameworks.

Other relevant formats include FAQs, social media post ideas, Quora answers, cold emails, fictional story ideas, job descriptions, quotable quotes, and elevator pitches.

Finally, it provides the Grammar Corrector and Tone Changer tools to help you improve and adjust your writing style.

WordHero has a single pricing plan. It costs $49 per month or $348 per year (which comes down to $29 per month) and includes unlimited usage.

Tool #4: ChatGPT

Of course, we couldn’t leave this one out of the list.

Developed by OpenAI, ChatGPT is an advanced language model developed by OpenAI that can engage in natural conversations with users. Its ability to generate human-like responses can serve various needs, from content creation to brainstorming and research.

OpenAI offers two options for accessing ChatGPT:

Free version: allows users to utilize the model with certain limitations, such as occasional wait times during peak usage periods.
ChatGPT Plus: for $20 per month, users can enjoy advantages like unrestricted access even during peak times, faster response times, and priority access to new features and improvements.

In addition to these options, OpenAI provides an API that enables developers to integrate ChatGPT into their own applications and harness its capabilities.

Finally, it’s worth mentioning that many tools on this list rely on OpenAI’s technology, having made a few tweaks to add capabilities and improve the user experience.

Tool #5: Copy.ai

Copy.ai offers over 90 templates that can help with:

Blog Content
Digital Ad copy
eCommerce Copy
Sales Copy
Social Media Content
Website Copy

It also provides other writing assistant features to generate content ideas, improve existing content, and more.

Unlike most AI writing software, Copy.ai has a free forever plan that allows you to generate up to 2,000 words per month. The Pro plan, with unlimited usage and additional features, starts at $36 per month.

Although Copy.ai is a capable writing assistant, there are better tools for long-form content.

However, the quality of its short-form outputs and the number of templates available make it one of the best free AI writing tools to try.

Tool #6: Rytr

Rytr is an AI writing tool trusted by over 6.5 million users, including renowned brands like Adidas, Dell, and Ford.

It has a user-friendly interface and provides over 40 templates for various use cases, such as:

Product descriptions
Blog posts
Landing pages
Email
Ads
Song lyrics
And more

In addition, it provides an SEO analyzer to help you find keywords, supports over 30 languages, and can generate content in 20 different tones of voice. The tool also comes with team collaboration features and a built-in plagiarism checker.

It provides three plans:

Free: for up to 10,000 characters per month.
Saver: starts at $9 per month and includes 100,000 characters. Also allows you to create your own use cases.
Unlimited: starts at $29 per month and includes unlimited usage and a dedicated account manager.

It’s best to check the accuracy of any AI writing assistant, and Rytr is no exception.

However, this can be an excellent choice for those looking for an AI copywriting tool with a free plan.

Tool #7: CopySmith

Copysmith is an AI-powered writing tool specifically tailored for eCommerce teams and agencies.

Its features and capabilities can generate high-quality, persuasive content for various formats, including product descriptions, landing page copy, meta tags, social media captions, blog posts, and more.

The platform also provides team collaboration tools, which help increase efficiency and streamline the content creation workflow. For instance, the Workflow Queue feature allows managers to assign content generation tasks to team members or clients, facilitating feedback gathering and approval processes.

Copysmith provides integrations with popular platforms such as Google Ads and Zapier, enabling users to leverage their existing tools within their content creation processes and optimize their marketing efforts across multiple channels.

The Starter plan costs $19 per month for up to 20,000 words and one user. And the Pro plan starts at $49 per month and provides unlimited usage, five users, and access to extra features.

In addition, it offers enterprise plans with customized pricing.

While Copysmith excels in serving the eCommerce industry, it may not be as suitable for other use cases.

However, this can be an invaluable tool for eCommerce businesses seeking to optimize their efforts without spending much.

Tool #8: ClosersCopy

ClosersCopy is a powerful AI content writer designed to generate marketing and sales material.

Unlike most alternatives, it doesn’t rely on general language models like GPT-3. Instead, it leverages its proprietary technology specifically trained to create SEO-optimized pieces and high-converting copy.

ClosersCopy supports 128 languages and provides over 700 frameworks. That includes formats like blog posts, bullet points, interview questions, and popular copywriting strategies such as the PAS (problem-agitate-solution) and AIDA (attention-interest-desire-action) frameworks.

This tool goes beyond copy generation by offering robust analytics functions. For instance, the Compete feature enables users to research keywords, compare top-ranking pages, and extract valuable data to optimize their content strategy.

It offers three pricing options:

Power: includes 300 AI runs and 50 SEO audits per month, two users, and starts at $49.99 per month.
Superpower: includes unlimited usage, three seats, and costs $79.99 per month.
Superpower Squad: includes unlimited usage, five seats, and starts at $99.99 per month.

The company also provides a 14-day money-back guarantee.

Tool #9: WriterZen

WriterZen is a Singapore-based SEO tool that helps users create unique content to rank high. It was launched in 2018 in the Southeast Asia market and has since gained popularity worldwide.

Most of its capabilities are meant for content research and ideation, helping users make data-driven decisions for their content strategy.

Its key features include:

Keyword Explorer: provides a comprehensive list of keywords, as well as their search volume, cost per click, and competition levels.
Topic Discovery: provides topic ideas for relevant keywords, allowing users to sort them by relevancy.
All in Title: shows the number of top-ranking websites using the exact keyword in their titles, helping users identify keyword opportunities and replicate high-performing pieces.
Keyword Insights: presents the questions related to the searched keyword, allowing users to address them in their content’s FAQs section.
Keyword Cluster: provides related keywords to help users optimize their content and improve search engine rankings.

Once you’ve chosen your keywords and planned your content strategy, you can use the Content Generator to create your pieces.

In addition to the AI writer, it provides an outline generator, real-time optimization suggestions, and a built-in plagiarism checker.

WriterZen provides a clean and intuitive interface and offers plans ranging from $19 to $359 per month for different usage and seat needs.

Tool #10: Frase.io

Frase is a popular all-in-one tool that provides content research, outlining, writing, and optimization features.

Some of its content creation capabilities include:

AI-Powered Content Generation: Frase utilizes OpenAI’s GPT-3 model to generate blog posts, social media captions, product descriptions, meta descriptions, and more. Users can input their desired topic or keyword, and the AI writer will generate a draft in seconds.
AI Writing Templates: Frase provides several templates with pre-designed structures and instructions for different types of content. These templates guide users through content creation and ensure their pieces meet specific criteria or follow a particular format.
Community Templates: Besides the built-in AI writing templates, Frase offers a collection of templates created and shared by users that you can leverage for your own projects.
Content Editor with AI Assistance: Frase’s content editor provides real-time suggestions and improvements as users type. This helps them refine their writing and make it more engaging.

However, this tool is better known for its SEO features.

It integrates research tools within the content editor, helping users gather relevant information and optimize their content for search engines as they write.

They compare the written content to the first-page search results for the target keyword and provide real-time scoring and recommendations for improvement, enabling users to create content that aligns with user intent and what’s working well in their niche.

Frase provides three plans:

Solo ($14.99/mo): includes one user seat and four articles per month
Basic ($44.99/mo): includes one user seat and four articles per month
Team ($114.99/mo): includes three user seats and unlimited articles

Solo and Basic users can also subscribe to the Pro add-on for 35 per month, which includes unlimited AI-generated words and other premium features.

Tool #11: Surfer SEO

Like Frase, Surfer’s primary goal is to improve organic visibility in search engine results pages (SERPs) and drive more organic website traffic.

It provides features to plan, create, and optimize content, including:

Keyword Research: helps find promising keywords and related topic ideas.
Content Editor: provides structural guidelines and suggested terms based on NLP and SERP analysis, and AI-generated titles, headings, and question sections to optimize the content for the target keyword.
Audit: analyzes existing pages to identify improvement areas and provides suggestions to enhance their search performance (such as backlink opportunities, internal linking tips, keyword inclusion, and page structure recommendations).
Domain Planner: analyzes the overall SEO performance of a website and identifies quick wins and missed SEO opportunities.
SERP Analyzer: offers a detailed breakdown of search engine results pages for a specific keyword. It provides insights into how different on-page factors correlate with organic ranking, such as popular words and phrases in the SERPs and common backlinks among ranking sites.
Grow Flow: leverages data from the Google Search Console to provide weekly tasks for improving a website’s SEO performance that can be completed in a few minutes, helping users stay on top of their SEO efforts.

The tool also provides Surfer AI, an AI writer that works following a three-step process:

Choosing the keywords and having the tool analyze competitors and research the topic for you.
Customizing your article before generating, including selecting the tone of voice, adjusting competitors, and reviewing the outline.
Reading and refining.

Surfer SEO also comes with additional features like a plagiarism checker, integration with Google Docs and WordPress, and the ability to export content to content management systems (CMS) for publishing.

It offers four plans ranging from $19 to $249 per month.

However, the Surfer AI tool is sold as an add-on. It starts at $29 per article and requires an active Surfer subscription.

Tool #12: Outranking

Outranking is an SEO content writing software that uses AI to draft and create pieces such as articles, social media posts, and press releases.

Its primary aim is to help your content rank high by suggesting topics and titles based on your keywords. It achieves this by analyzing related queries with good search volume on Google.

The tool then suggests titles and subheadings and provides a checklist to optimize your content as you write, including meta titles, meta descriptions, H2 and H3 tags, related keywords, and optimized descriptions.

The SEO content editor is compatible with platforms like WordPress and Google Docs, speeding the content creation and editing processes.

Here are some other key Outranking features:

Outline Builder: generates section concept suggestions based on your chosen keywords and target audience.
Concepts: assists in researching key concepts and generating content ideas by analyzing top search results.
Workflows: pre-built writing templates tailored to different types of content, providing guidance and recommendations for creating SEO-optimized copy.
Methods: building blocks of workflows that offer suggestions for tone and sections to include.
Quick Wins: provides insights on keywords you’re ranking for and suggestions to improve your search presence.
Premium Draft: delivers an almost-complete first draft article, saving human writers significant time and effort.

Outranking offers three plans ranging from $59 to $209 per month. Its most affordable plan (Solo) also provides a month-long $7 trial.

Overall, this tool can be a great addition to content teams and solo writers looking for an AI writing tool that can help generate organic traffic.

Tool #13: Clearscope

Clearscope is a powerful AI writing platform powered by IBM Watson and designed to help content marketers create high-performing content.

Its key features include:

Grade Summary: it breaks down the highest-ranking pages for a target keyword and helps users compare their content to the competition.
Keyword Research: allows users to obtain insights from keywords such as search volume, competition, CPC, and related terms.
Content Optimization: users can input their content into the Clearscope editor, which then grades the content and suggests relevant terms (LSI keywords) to include. These suggestions indicate how often and where to include the words for optimal optimization.

Clearscope integrates with Google Docs and WordPress, providing a seamless experience within these platforms. However, it lacks integrations with other important tools like Grammarly or content management systems.

The Essential plan starts at $170 per month, and the Business and Enterprise plans come at customized pricing.

While it’s pricier than most tools and has limited integrations, this is one of the best AI writing software for content marketers looking to improve their content’s visibility on search engines.

Tool #14: Hoppy Copy

Hoppy Copy is an AI copywriting assistant specifically designed for email marketing.

The AI Email Copywriter, its leading feature, can generate and optimize emails in different tones, styles, and formats. It provides over 40 templates for different use cases, including onboarding, lead nurturing, abandoned carts, educational purposes, cold emails, and more.

It also provides templates for other formats, such as website copy and social media posts.

And the AI Copy Editor allows you to rewrite a section or change its tone using a highly intuitive interface.

Other key features include:

Email Sequence Planner: can generate entire email sequences in a few minutes.
Competitor Monitoring: allows you to spy on your competitors’ emails and track their email marketing strategies in one place.
Spam Checker: can identify spam keywords causing your emails to go to junk mail folders, replace them with stronger copy, and improve open rates.
Content Converter: allows you to repurpose content from any source, including blogs to emails, emails to tweets, tweets to text, and more.

Hoppy Copy provides three plans:

Starter (starts at $23 per month): includes 20,000 generated words per month, ten competitors monitored, and one user.
Pro (starts at $39 per month): includes 100,000 generated words per month, 25 competitors monitored, and three users.
Pro+ (starts at $79 per month): includes 300,000 generated words per month, 50 competitors monitored, and five users.

It also offers a seven-day free trial.

This is probably the best-suited writing tools available for email marketing.

Tool #15: ParagraphAI

ParagraphAI is the world’s first ChatGPT-powered AI writing app and keyboard extension. It can generate text, email, and more using your tone of language everywhere you write.

Once you install the app or web browser extension, it seamlessly integrates into your regular keyboard layout, with the ParagraphAI logo on the left side. Tapping on the logo transfers the content you’ve typed and takes you into the app, where you can further refine your text.

This feature proves particularly useful when composing important texts or messages. And its keyboard integration can save a ton of time for those constantly interacting through text, such as salespeople and influencers.

It works for several use cases, such as:

Paragraphs
Emails
Lists
Reports
Sales proposals
Social media posts
Entire blog posts
And more…

It can also analyze emails and texts you receive and provide appropriate reply suggestions that fit your intentions.

ParagraphAI offers a free plan with limited usage. Its paid plan starts at $12.49 (or $9.99 for students), and although it’s limited to one million words per month, the company claims that 99% of users never reach that limit.

If you constantly need to write and create content on the go, this AI content generator is definitely worth a shot!

Final thoughts

From generating blog posts and social media captions to crafting product descriptions and email newsletters, AI technology has made the process faster and easier.

There are plenty of tools, and each AI writing software comes with its own unique features and strengths.

To find the best one for your specific needs, try out the tools that have piqued your interest and see them in action. This will ultimately allow you to discover which is best suited for your goals and preferences.