Email is one of the most powerful marketing channels and the lifeblood of professional correspondence.
But coming up with the perfect subject line, crafting content that resonates with your audience, sending follow-up sequences, and performing other email-related activities require time and creativity.
Enter AI email generators.
These tools can automatically generate and optimize pieces for various use cases, such as newsletters, cold emails, and cover letters, in seconds. In addition, they often include other automation features and may provide data-driven insights on your overall email marketing strategy.
But what exactly are their benefits and drawbacks? And what are the best AI email generators available?
We’ll explore all of that in this post.
Why use an AI email generator
Reason #1: Time savings
Even though they still require you to review and often edit the AI-generated pieces, email writing tools enable you to write in a fraction of the time. In addition, they provide other features that can save time like automated follow-up sequences and batch email creation.
That’s game-changing, especially when dealing with routine or repetitive emails.
For instance, a sales rep can leverage those features to reach out to more prospects while freeing up time for other high-value activities, like interacting with leads and improving their sales skills.
Reason #2: Personalization at scale
In addition to writing in different tones and styles, AI email tools can analyze recipient data and craft messages tailored to each individual.
So, if you’re constantly sending cold emails, you no longer need to choose between sending the same script to everyone or spending hours personalizing each message. You can simply give instructions to the AI, share your prospects’ information, and voilà.
Or, if you have an email list, you can split it into more groups based on interests and preferences and easily create messages that better resonate with each segment.
Reason #3: Sparking creativity
When faced with a blank screen and a blinking cursor, the pressure to craft engaging and effective email content can feel overwhelming.
AI tools help email marketers overcome writer’s block and build momentum by providing content ideas, suggesting different angles to explore, and generating the first sentences or paragraphs.
For instance, you could get an AI email generator to provide five different opening lines for an email about unusual travel destinations, which would work as excellent starting points.
Reason #4: Consistency and brand voice
Maintaining a consistent brand voice and tone is crucial for building trust and recognition. AI generators can ensure that your emails adhere to predefined style guidelines, enhancing brand consistency.
In addition, they can learn from your inputs and adapt to your writing style and preferences over time, leading to even more accurate suggestions and content creation.
Reason #5: Enhanced content
AI email writers can identify grammar and spelling errors and enhance the quality of your emails by suggesting improvements in clarity, conciseness, and persuasiveness.
For instance, they can provide alternative phrasing and language choices, introducing you to fresh ways to convey ideas and messages.
That ensures that your emails effectively communicate your message and appear polished and professional.
Reason #6: Multilingual capabilities
AI-powered email writers can generate and translate emails into different languages, allowing you to expand your reach with minimal time and effort.
For instance, an e-commerce company expanding into new countries might utilize an AI email writer to create localized email campaigns that resonate with diverse audiences.
Possible drawbacks
While AI tools have revolutionized how we create emails (or any content type), they’re not perfect yet.
Some potential drawbacks of AI email generators include generic-sounding content that lacks a personal touch, misinterpreting context or tone, loss of authenticity, and occasional grammar, structure, or content relevance errors.
That’s why reviewing each AI-generated piece is important to ensure it doesn’t convey the wrong message or lead to an unprofessional appearance. And whenever possible, try to come up with your own insights about the topics you’re writing, something AI has yet to do as well as us.
Best AI email generator: Hoppy Copy
We’ve compiled a list with 7 of the best AI email writers, and Hoppy Copy made it to the top.
Here’s why we think it’s the best:
- It was primarily built for email (unlike most AI writing tools)
- It supports several email use cases
- It provides a clean, easy-to-use interface
- It’s highly rated by users, with a 4.9 rating on g2.com and 4.7 on Product Hunt
Hoppy Copy can generate and optimize emails in over 35 languages using different tones, styles, and formats. It provides over 50 templates for several email use cases, such as onboarding, lead nurturing, abandoned carts, educational purposes, cold emails, and more.
It also has the AI Copy Editor feature, which can rewrite existing emails based on your prompts.
Other key features include:
- Email Sequence Planner: can generate entire email sequences in minutes.
- Competitor Monitoring: allows you to spy on your competitors’ emails and track their email marketing strategies in one place.
- Spam Checker: can identify spam keywords causing your emails to go to junk mail folders, replace them with stronger copy, and improve open rates.
- Content Converter: allows you to repurpose content from any source, including blogs to emails, emails to tweets, and more.
While it mainly focuses on email, it can generate content in other formats, such as blogs and social media posts.
Hoppy Copy provides three plans ranging from $23 to $79 per month and a seven-day free trial.
If you’re looking for a tool that was primarily built to help you write emails for various purposes, this is the way to go.
Our #2 choice (bonus)
If you want another recommendation, try Flowrite.
Like Hoppy Copy, it was also primarily built for email, generates impressive outputs, and offers 48 email templates split into seven categories:
- Business emails
- Sales emails
- Investor emails
- Customer service emails
- Recruiting emails
- Marketing emails
- Professional emails
Flowrite costs from €4 to €24 per month and offers a 14-day free trial.
Do you have any other insights on AI email writing? Let us know in the comments!
To learn more about AI writing, check out these posts: